Improved compliance and adherence can lead to better health outcomes for patients and brand growth for drug manufacturers, but convincing patients to accept treatment is a well-recognized challenge.

Marketers who can successfully uncover the drivers and barriers to treatment acceptance are able to develop more effective messaging and support materials to improve patient adherence. Better market research insights come from inside the exam room, where the natural dialogue between patients and physicians reveals the underlying emotions, fears, attitudes, concerns, and expectations relating to treatment which ultimately shape the patient’s treatment decision and acceptance.

Download the whitepaper now to compare and contrast real exam-room conversations displaying five types of treatment barriers and drivers, and learn why they matter to your brand team:

  • Cost
  • Efficacy
  • Side Effects
  • Dosing and Route of Administration
  • Testimonials

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