NAVIGATING PATIENT TREATMENT PUSHBACK
Dialogue Case Study
It's no secret that there are many different forms of patient treatment pushback during office visits, but exactly why patients decline or hesitate to accept recommended treatment often remains obscured. A greater mystery is how physicians navigate treatment pushback when it does occur, and what pharmaceutical brands can learn from their successes (and failures).
Download Verilogue's latest dialogue case study to hear how two physicians take dramatically different approaches to patient treatment reluctance. Understanding how these scenarios play out in the exam-room today has major implications for how your brand can support the physician-patient conversations of tomorrow.