[Case Study] How Real Dialogue Turned an Advisory Board into a Strategy-Building Session 

See how Verilogue transformed authentic in-office conversations into dialogue evidence that KOLs and a pharmaceutical brand team could use to shape a stronger treatment discussion. 

Verilogue analyzed authentic in-office dialogue to identify the challenges affecting the treatment discussion. The findings were then incorporated into exercises for an advisory board of dermatology Key Opinion Leaders. 

Instead of responding only to recalled experiences or hypothetical scenarios, the KOLs listened to the challenges occurring in real exam-room conversations. They then worked with the brand’s marketing team, medical team, and advertising agency to prioritize conversational opportunities and co-create strategies toward a “gold-standard” brand conversation. 

The work helped the group identify brand-aligned market-development activities and informed an ecosystem of tactics aimed at improving treatment discussions around onboarding and adherence.

See how Verilogue helped the team: 

• Capture the reality of first-line treatment conversations 

• Identify communication gaps within the current brand discussion 

• Transform dialogue findings into actionable advisory-board exercises 

• Give KOLs and brand partners a shared evidence base for discussion 

• Prioritize opportunities for a stronger treatment conversation 

• Connect dialogue research with brand-aligned activities and tactics 

Download the case study to see how Verilogue brought the real conversation into the advisory-board room.